HOW IT WORKS
Seven steps from blank page to brand direction.
The intelligence comes before the prompt. Everything else follows from that.
THE APPROACH
Conveo does the brand thinking first.
Most AI tools start with the prompt. Conveo starts with the brand. A structured discovery process extracts the specific intelligence — the positioning, the vocabulary, the creative direction — that makes AI output specific rather than generic. By the time you paste anything into an AI tool, the work is already done.
The tool does the vocabulary work.
The designer does the judging.
The combination produces something neither could produce alone.
Discovery Session
What happens: You run your client through Conveo's structured discovery process. Industry, sub-sector, positioning dimensions, brand modifiers. One question at a time — the same way a great client intake conversation actually works. Conflict flags surface when positioning combinations create tension. You resolve them before the system continues.
What the designer gets: A complete brand positioning fingerprint. The structured intelligence that makes everything downstream specific rather than generic.
Art Direction Brief
What happens: Conveo assembles the Art Direction Brief from your discovery answers. Palette logic. Typographic direction. Image world. Composition principles. Brand rules. Directional, not confirmed — this is the brief that guides every AI exploration session. No hex values yet. No typeface names. Creative direction at the strategic level.
What the designer gets: A strategic creative brief that would have taken days to write. Ready in seconds. Specific to this brand.
The Prompt Library
What happens: Conveo generates your complete prompt library populated with brand-specific directional vocabulary. Every block — Logo Direction, Palette Direction, Type Direction, Image Direction, Voice & Language — is specific to this brand's positioning fingerprint. Not generic templates. Brand-specific direction, ready to paste into any AI tool.
What the designer gets: A complete AI-ready prompt library. Brand Foundation always included. Task blocks selected for each session. One click to copy.
Paste into Claude, ChatGPT, Midjourney, or any AI tool of your choice.
You Run the Prompts
What happens: This step happens in your AI tools of choice. Paste Brand Foundation plus the relevant task block. Add your specific task instruction. Evaluate what comes back against the Art Direction Brief. Make your confirmed creative decisions — specific hex values, a typeface name, an icon library, image direction, logo concept territory.
What the designer gets: AI-generated creative territory evaluated against your expertise. The AI finds the direction. You decide what's right.
NOTE: Conveo recommends specific AI tools for each block type. You're never left wondering where to paste.
Draft Brand DNA
What happens: While you're running prompts, Conveo has already assembled your Draft Brand DNA from everything it knows about this brand. Brand Foundation complete. Creative direction sections populated with directional language. Confirmation markers clearly visible where specific production values are still pending. The document is readable and presentable at this stage — it's just not finished yet.
What the designer gets: A near-complete Brand DNA to reference while you confirm your creative decisions. The content layer is already there. You're filling in the specifics.
Confirm Your Decisions
What happens: Return to Conveo with your confirmed creative decisions. Enter your hex values. Name your typeface. Select your icon library. Describe your resolved logo concept. Add a copy example or two. This isn't a creative session — the creative work is done. This is just recording the decisions you've already made.
What the designer gets: A focused, minimal input moment. Not a full re-engagement. Five minutes to complete.
Final Brand DNA + Established Prompt Library
What happens: Conveo delivers two things simultaneously. The completed Brand DNA and Style Guide — every section populated with confirmed production values, ready to hand to a client, a developer, or a collaborator. The Prompt Library is saved permanently for the life of this client relationship.
What the designer gets: A finished intelligent content document to apply your craft to. And a permanent prompt library that keeps every AI session on this brand consistent — forever.
Conveo handles the vocabulary. You handle the craft. That's always been the right division of labor.
What you walk away with
A complete brand positioning fingerprint for every client.
An Art Direction Brief that would have taken days to write.
A prompt library specific to this brand — ready for every AI session.
A finished Brand DNA and Style Guide to apply your craft to.
A permanent prompt library that keeps the brand consistent forever.
Ready to see what it costs?
See Pricing